Monday, February 19, 2007

Well, Sony does ONE thing right.

And that is the ads for Ratchet and Klank. The commercials are all similar, just like the games. And also similar to the games, they're consistently good.


The current commercial is for the PSP version of the game. The kids are showing off the new shrink ray. It's a quasi-nightvision shot during a a camping trip. Four guys are gonna use the shrink ray so that the one guy can see the girls changing. They shrink him (a nice looking effect for a commercial) and as he makes a run for the girls' tent, an owl swoops down and steals him.


This is the clever advertising Sony needs. not the creepy anamatronic baby commercial from the PS3 launch.

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